About DASH
What is DASH?
Explore what makes DASH different on our product overview page.
DASH is designed by internal communicators for IC professionals who need real-time data at their fingertips. Typically, communicators can spend ages looking for data in complicated spreadsheets or clunky systems, so DASH saves time by bringing usable data into one source of truth.
DASH transforms the IC function into a stronger strategic business partner by automating how you track and report on employee communication.
Explore what makes DASH different on our product overview page.
We can talk you through a quick demo to see how DASH works. After that we would share custom demos and hands-on onboarding to ensure the platform meets your internal communication goals before you commit.
We can have our core DASH dashboard up and running within two weeks. Our tech experts will liaise with your IT team to ensure that your security processes are followed and after that it is as simple as ‘plug and play’. DASH connects to your digital platforms via clever code, then it ingests the data and displays it in real-time.
Price
Price
How much does it cost?
What is included in the price?
Metric-specific questions
Metric-specific questions
What do the different metrics in the dashboard mean?
DASH can visualize employee sentiment data by integrating with the tools you already use to collect it – such as employee survey platforms or feedback tools. The source of sentiment analytics depends on your current setup, but in most cases, integration is technically feasible. Let us know which tools you use to measure sentiment, and we’ll confirm how that data can be incorporated into DASH to support deeper employee engagement insights.
Explore what makes DASH different on our product overview page.
Yes, DASH supports cross-platform analytics and can ingest and display data from a wide range of external platforms beyond intranet, social media, or email campaigns. While integration is subject to technical and design feasibility, our team specialises in custom reporting solutions. Let us know your specific requirements, and we’ll work with you to create a tailored data integration strategy.
Explore what makes DASH different on our product overview page.
Tracking regional email campaign stats may be possible, depending on the email marketing platform your organisation uses and how it’s configured. Many tools support regional segmentation and analytics, and DASH can potentially integrate with these platforms to surface localised insights. Let us know which email platform you’re using, and we’ll assess integration options for regional email performance tracking.
Explore what makes DASH different on our product overview page.
The source of your email data depends on the email marketing tool your organization uses for campaigns. DASH can integrate with a variety of popular platforms such as Outlook, Poppulo, Campaign Monitor, Contact Monkey, myemma and others, enabling seamless access to your email analytics.
Explore what makes DASH different on our product overview page.
Yes, DASH offers customizable dashboards solutions designed to track specific campaigns across your internal communication channels. As a powerful comms insight and employee engagement analytics tool, DASH enables comms teams to monitor campaign performance in real time. To deliver the most relevant insights, we’ll first learn how you currently run campaigns – including which platforms you use – so we can recommend a tailored solution that meets your measurement goals.
Explore what makes DASH different on our product overview page.
DASH data is updated daily as standard, with updates typically processed overnight. This ensures you have fresh, accurate insights available each day to support timely internal communications analysis and decision-making.
Explore what makes DASH different on our product overview page.
Yes – providing region-specific analytics for internal communications teams is possible, depending on the tools your organisation uses. DASH supports localised insights and can be configured to deliver region-specific reporting through role-based dashboard access. We recommend a technical feasibility assessment to understand your current setup and determine the best way to deliver tailored analytics to each regional team.
Explore what makes DASH different on our product overview page.
DASH is not a team management platform. As a result, team tracking is not included in our product.
Yes, DASH can display analytics from both internal social platforms (like Slack or Viva Engage) and external social media channels (such as LinkedIn, Instagram, or Facebook). We’ll work with you to understand your specific requirements and determine the best way to integrate and visualise cross-platform communication insights within DASH.
Explore what makes DASH different on our product overview page.
Not at all. DASH can connect to the standard version of Viva Engage (formerly Yammer) using the available API. This integration provides key engagement metrics such as Posts, Reads, Likes, and Comments – without requiring a premium Viva Suite license.
Connect with our team of experts ready to guide you every step of the way on your journey.
While DASH doesn’t directly provide communication tips, our Insight team offers a complimentary post-implementation workshop to help your team interpret the data effectively. This session is included with your purchase and is designed to guide you in turning analytics into actionable insights that enhance your internal communications strategy.
Absolutely. DASH allows you to export branded visuals as PNG files for easy sharing and presentation. Additionally, you can export raw data in CSV format, giving you full flexibility to conduct further analysis using your preferred tools.
Yes – standard tagging is supported within DASH by default. If you use bespoke or custom content tags (such as page-specific categories), we’ve successfully implemented similar customisations for other clients. While this level of tagging isn’t included in the core product, we’d be happy to discuss your requirements and explore how we can tailor the intranet analytics to reflect your unique content structure.
Connect with our team of experts ready to guide you every step of the way on your journey.
Yes, DASH can be configured to show trending intranet content by country, giving you localised insights into which pages are gaining the most engagement across different regions. Please share your specific requirements with us, and we’ll explore the best way to segment and present this data within your dashboard.
Connect with our team of experts ready to guide you every step of the way on your journey.
Security and technical questions
Security and technical questions
How does DASH connect to my organisational data?
DASH uses secure, custom-built integrations to connect with your organisation’s digital platforms – such as intranets, email tools, and social channels. In cases where non-standard or complex systems are involved, our team conducts a technical feasibility assessment to ensure we can reliably and securely access the data required to power your DASH dashboards.
Yes – security is a top priority. DASH is developed using secure coding practices, and when we host it for you (which is our standard approach), your data is stored in our ISO 27001-accredited data centre. This ensures your internal communications data is protected to internationally recognised security standards.
By default, DASH is hosted in our secure cloud data centre, ensuring reliable performance and data protection. However, if your organisation prefers to manage hosting internally, DASH can also be self-hosted – subject to your internal IT infrastructure and security requirements. We’ll work with your team to determine the best setup for your needs.
Connect with our team of experts ready to guide you every step of the way on your journey.
Yes, DASH Enterprise allows you to manage access with precision. Only administrators and users you specifically choose will have access to the platform and its data. This ensures that sensitive information remains secure and that you can maintain control over who views or interacts with the data.
Connect with our team of experts ready to guide you every step of the way on your journey.
Are you connecting comms output to comms impact?
Are you connecting comms output to comms impact?
Do your internal comms truly engage your people and drive behaviour? Tracking down your digital workplace analytics is one but then having the time to turn that data into insight – and make the link from comms output to desired comms impact – is another.
We can help transition you from metrics to harnessing useful insight that proves the business impact of internal communication.
We’re specialists in auditing and analysing comms, dashboards, channels and data that informs and connects the link between your employee communications and your strategic goals.
Our insight team helps you to strategically align content decisions with employee needs, optimising your channel mix and defining your team’s impact.
It might only be a couple of relatively small adjustments that make a difference, but it’s the start of moving from vanity to sanity when it comes to proving your IC impact.
Book a 30-minute introductory call to discuss your IC effectiveness, channel positioning, current approach to measurement, and better alignment with strategic business goals. hello@sequel.co.uk
About SEQUEL
About SEQUEL
What we specialise in.
As a specialist employee engagement agency, we bring deep expertise across a range of internal communications and digital workplace services, including:
- Employee engagement content
- Data-led communication solutions
- Employee engagement measurement
- Digital transformation consulting
- Creative and editorial design
- Digital workplace services and intranet solutions
- Microsoft 365 and line manager communications training
- Editorial support and film production
With years of hands-on experience, we understand the real-world challenges internal communications teams face – especially the need for meaningful measurement, actionable insights, and the right digital tools to support strategy and execution.
We developed DASH to meet these needs: a smart, centralised internal communications analytics platform designed to simplify reporting, unlock insight, and empower comms teams to demonstrate impact.
