About DASH
What is DASH?
DASH is the insight engine for employee engagement. A modern internal communications dashboard designed to help comms, HR and leadership teams to aggregate and measure internal content across your company and to display usage metrics from your organisation’s key digital channels.
Explore what makes DASH different on ourproduct overview page.
DASH is an internal communications dashboard built for modern IC professionals who want to stop wasting time on manual admin and start driving real business impact. Designed for internal communicators in both large and small teams, DASH transforms the IC function into a strategic business partner by automating how you track, measure, and report on employee communication.
With DASH, you can analyse the performance of your internal digital channels – from email to intranet – all from one powerful, centralised dashboard. It’s the all-in-one internal communications software that helps you prove ROI, demonstrate comms effectiveness, and elevate the value of internal communication across your organisation.
Check out use cases on our Solutions pageDASH is a user-friendly tool. No technical expertise is required.
Explore what makes DASH different on our product overview page.
DASH provides key metrics from your intranet, social platform, email campaign tool and much more. It also provides features for engagement and goal tracking. From comms impact to leadership visibility, you can track campaign performance to measure your employee engagement.
You’ll see which messages perform best, who’s reading them, and where communication gaps exist.
DASH offers filters, channel-specific metrics, and campaign-level breakdowns.
Check out all features on our Pricing page.
We currently don’t offer a free trial of DASH. Instead, we provide custom demos and hands-on onboarding to ensure the platform meets your internal communication goals before you commit.
Book a free demoto see how DASH works in real scenarios.
Sequel’s tech experts will liaise with your IT team to ensure that your organisation’s security processes are followed during the implementation of DASH. After that it is as simple as ‘plug and play’. DASH connects to your digital platforms via clever code, then it ingests the data and displays it in DASH.
Check out use cases on our Solutions page.DASH is built for quick implementation – designed for fast, hassle-free execution with minimal IT involvement. Our internal communications software is deployed by Sequel Group’s digital technology experts, so your team can get up and running quickly. While your IT department will need to grant initial access to your systems, the rest is handled by the Sequel team – requiring little to no ongoing input from IT.
From onboarding to data integration, we’ll guide you every step of the way and share proven best practices to help you start measuring internal communications effectiveness in no time.
Explore what makes DASH different on our product overview page.
About SEQUEL
About SEQUEL
What we specialise in.
As a specialist employee engagement agency, we bring deep expertise across a range of internal communications and digital workplace services, including:
- Employee engagement content
- Data-led communication solutions
- Employee engagement measurement
- Digital transformation consulting
- Creative and editorial design
- Digital workplace services and intranet solutions
- Microsoft 365 and line manager communications training
- Editorial support and film production
With years of hands-on experience, we understand the real-world challenges internal communications teams face – especially the need for meaningful measurement, actionable insights, and the right digital tools to support strategy and execution.
We developed DASH to meet these needs: a smart, centralised internal communications analytics platform designed to simplify reporting, unlock insight, and empower comms teams to demonstrate impact.
Product comparison
Product comparison
Why should I choose DASH?
It provides one aggregated view of your key digital channel metrics, all in one place. For resource and time-poor internal communicators, it overcomes the need to spend time requesting access to, extracting, and processing analytics from mismatching data spreadsheets from various digital channels. The data can be ingested from any tool that IC teams want to measure. It’s a scalable solution: the tool ingests content and data from multiple sources (current tools to the business, and new). It’s secure and involves minimum input from busy IT teams to implement. With a built-in exports feature, you can export visually impactful reports that are on brand and ready to present during your regular team meetings, or during Leadership/ Board updates.
Explore what makes DASH different on our product overview page.
Unlike general communication tools, DASH is purpose-built for internal communications professionals. While other platforms focus on message delivery alone, DASH gives you deep insights into engagement, channel performance, and internal comms ROI – all in one centralised dashboard.
Here’s how DASH stands out:
- Unified analytics across all channels (email, intranet, internal social, etc.)
- Designed specifically for IC teams – not repurposed marketing tools
- ROI reporting, user friendly, and leadership-ready dashboards
- Flexible for both enterprise and growing comms teams
Unlike many analytics tools that focus mainly on web traffic, DASH is purpose-built to unlock the full value of your internal communications data. It integrates metrics from your three core IC channels – intranet, social platforms, and email tools – into a single, unified dashboard. This comprehensive view empowers you to clearly demonstrate how your internal communications efforts drive employee engagement and deliver measurable business impact. Plus, DASH can seamlessly incorporate Google Analytics data for deeper analysis, consolidating all your insights into one actionable platform.
Explore what makes DASH different on our product overview page.
Our goal is for DASH to provide you with the data and insights you need to make informed decisions and access key internal communications metrics at a glance. Before you commit, we’ll work closely with you to understand your specific requirements and demonstrate how DASH can deliver value tailored to your organisation. This ensures you’re confident in the benefits DASH offers and how it will support your internal communications goals.
Explore what makes DASH different on our product overview page.
If you’re unsure, we recommend revisiting your internal communications measurement goals and evaluating how well your current tools support them. Are you able to access all your comms data in one centralised dashboard? How much time do you spend manually collecting, cleaning, and combining data just to create reports? What is the weekly or monthly cost – both in time and resources – of doing this manually?
DASH is designed to simplify and streamline this process by consolidating your internal comms metrics into one intuitive platform. If you’d like help quantifying the effort and cost of your current reporting process – and understanding the potential ROI of switching to an automated solution – our team can work with you to review your requirements and make a clear case to your business.
Explore what makes DASH different on our product overview page.
Price
Price
How much does it cost?
DASH is a strategic internal communications dashboard built to drive measurable business impact.
It helps internal comms teams to save money, time and resources by helping you to prove IC value, make data-driven decisions, and save time on manual reporting. Most of our clients see ROI within the first few months through time savings and improved engagement.
Want to see how DASH fits your budget? Contact us at hello@sequelgroup.co.uk for a personalised quote.
What is included in the price?
DASH is a strategic internal communications dashboard built to drive measurable business impact.
It helps internal comms teams to save money, time and resources by helping you to prove IC value, make data-driven decisions, and save time on manual reporting. Most of our clients see ROI within the first few months through time savings and improved engagement.
Want to see how DASH fits your budget? Contact us at hello@sequelgroup.co.uk for a personalised quote.
Metric-specific questions
Metric-specific questions
What do the different metrics in the dashboard mean?
The metrics in DASH provide valuable insights into engagement levels across your digital communication channels. To help you fully understand each metric and its significance, we’ve created the DASH Glossary, which explains what each data point represents and why it matters for measuring internal communications effectiveness.
Explore more on our product overview page.
Yes, DASH can support multiple intranet platforms. Whether you have intranets across different regions, business units, or systems, we can tailor the integration to meet your needs. Please contact us at hello@sequelgroup.co.uk to discuss your specific setup, and we’ll assess the best approach for consolidating your intranet analytics in one unified dashboard.
Unreliable or inaccessible data isn’t a blocker. To get started, we’ll review what data you currently have, which systems it resides in, and assess its quality. If your internal communications (IC) data is inconsistent or incomplete, we can help investigate the root causes and identify the scope of the issue. Implementing DASH may actually help surface these challenges and provide a stronger case for improving your data infrastructure. If your data is stored in restricted areas – such as admin centres – we’ll collaborate with your IT team to securely access and integrate it into DASH.
Explore what makes DASH different on our product overview page.
DASH can visualize employee sentiment data by integrating with the tools you already use to collect it – such as employee survey platforms or feedback tools. The source of sentiment analytics depends on your current setup, but in most cases, integration is technically feasible. Let us know which tools you use to measure sentiment, and we’ll confirm how that data can be incorporated into DASH to support deeper employee engagement insights.
Explore what makes DASH different on our product overview page.
Yes, DASH supports cross-platform analytics and can ingest and display data from a wide range of external platforms beyond intranet, social media, or email campaigns. While integration is subject to technical and design feasibility, our team specialises in custom reporting solutions. Let us know your specific requirements, and we’ll work with you to create a tailored data integration strategy.
Explore what makes DASH different on our product overview page.
Tracking regional email campaign stats may be possible, depending on the email marketing platform your organisation uses and how it’s configured. Many tools support regional segmentation and analytics, and DASH can potentially integrate with these platforms to surface localised insights. Let us know which email platform you’re using, and we’ll assess integration options for regional email performance tracking.
Explore what makes DASH different on our product overview page.
The source of your email data depends on the email marketing tool your organization uses for campaigns. DASH can integrate with a variety of popular platforms such as Outlook, Poppulo, Campaign Monitor, Contact Monkey, myemma and others, enabling seamless access to your email analytics.
Explore what makes DASH different on our product overview page.
Yes, DASH offers customizable dashboards solutions designed to track specific campaigns across your internal communication channels. As a powerful comms insight and employee engagement analytics tool, DASH enables comms teams to monitor campaign performance in real time. To deliver the most relevant insights, we’ll first learn how you currently run campaigns – including which platforms you use – so we can recommend a tailored solution that meets your measurement goals.
Explore what makes DASH different on our product overview page.
DASH data is updated daily as standard, with updates typically processed overnight. This ensures you have fresh, accurate insights available each day to support timely internal communications analysis and decision-making.
Explore what makes DASH different on our product overview page.
Yes – providing region-specific analytics for internal communications teams is possible, depending on the tools your organisation uses. DASH supports localised insights and can be configured to deliver region-specific reporting through role-based dashboard access. We recommend a technical feasibility assessment to understand your current setup and determine the best way to deliver tailored analytics to each regional team.
Explore what makes DASH different on our product overview page.
DASH is not a team management platform. As a result, team tracking is not included in our product.
Find out more about DASH on our product overview page.
Yes, DASH can display analytics from both internal social platforms (like Slack or Viva Engage) and external social media channels (such as LinkedIn, Instagram, or Facebook). We’ll work with you to understand your specific requirements and determine the best way to integrate and visualise cross-platform communication insights within DASH.
Explore what makes DASH different on our product overview page.
Not at all. DASH can connect to the standard version of Viva Engage (formerly Yammer) using the available API. This integration provides key engagement metrics such as Posts, Reads, Likes, and Comments – without requiring a premium Viva Suite license.
Connect with our team of experts ready to guide you every step of the way on your journey.
While DASH doesn’t directly provide communication tips, our Insight team offers a complimentary post-implementation workshop to help your team interpret the data effectively. This session is included with your purchase and is designed to guide you in turning analytics into actionable insights that enhance your internal communications strategy.
Find out more about DASH on our product overview page.
Absolutely. DASH allows you to export branded visuals as PNG files for easy sharing and presentation. Additionally, you can export raw data in CSV format, giving you full flexibility to conduct further analysis using your preferred tools.
Find out more about DASH on our product overview page.
Yes – standard tagging is supported within DASH by default. If you use bespoke or custom content tags (such as page-specific categories), we’ve successfully implemented similar customisations for other clients. While this level of tagging isn’t included in the core product, we’d be happy to discuss your requirements and explore how we can tailor the intranet analytics to reflect your unique content structure.
Connect with our team of experts ready to guide you every step of the way on your journey.
Yes, DASH can be configured to show trending intranet content by country, giving you localised insights into which pages are gaining the most engagement across different regions. Please share your specific requirements with us, and we’ll explore the best way to segment and present this data within your dashboard.
Connect with our team of experts ready to guide you every step of the way on your journey.
Internal comms KPIs, ROIs and benchmarks
Internal comms KPIs, ROIs and benchmarks
How do I measure the effectiveness of internal communications?
DASH provides one aggregated view of your key digital channel metrics, all in one. To measure internal comms effectiveness, track key metrics like read rates, engagement time, message reach, and feedback participation.
With DASH, you get real-time insights and analytics to understand what content resonates with your teams.
See how DASH tracks engagement on our Price page.
Proving internal communications ROI starts with aligning your goals to business outcomes – like reduced turnover, increased productivity, or faster onboarding.
DASH helps you track these outcomes by connecting communication performance with HR and productivity metrics.
Find out more on how to demonstrate comms value on our resources page.
While we don’t offer a fixed benchmarking database, our experts provide tailored best practice insights and industry-specific benchmarks on an ad hoc basis. We work closely with you to compare your internal communications and employee engagement performance against relevant industry standards and help identify opportunities for improvement.
Check out our regular Trends reports.
Security and technical questions
Security and technical questions
How does DASH connect to my organizational data?
DASH uses secure, custom-built integrations to connect with your organization’s digital platforms – such as intranets, email tools, and social channels. In cases where non-standard or complex systems are involved, our team conducts a technical feasibility assessment to ensure we can reliably and securely access the data required to power your DASH dashboards.
Yes – security is a top priority. DASH is developed using secure coding practices, and when we host it for you (which is our standard approach), your data is stored in our ISO 27001-accredited data centre. This ensures your internal communications data is protected to internationally recognised security standards.
Find out more about DASH on our product overview page.
By default, DASH is hosted in our secure cloud data centre, ensuring reliable performance and data protection. However, if your organisation prefers to manage hosting internally, DASH can also be self-hosted – subject to your internal IT infrastructure and security requirements. We’ll work with your team to determine the best setup for your needs.
Connect with our team of experts ready to guide you every step of the way on your journey.
Yes, DASH Enterprise allows you to manage access with precision. Only administrators and users you specifically choose will have access to the platform and its data. This ensures that sensitive information remains secure and that you can maintain control over who views or interacts with the data.
Connect with our team of experts ready to guide you every step of the way on your journey.
